Our Community

Midland Gate is located 18km east of Perth in the City of Swan.

Over the past decade, Midland has evolved from a blue collar industrially-driven outer suburb to one of Perth’s most progressive and vibrant regional centres.  Investment from the Metropolitan Redevelopment Authority (MRA) plus local and state governments has seen unprecedented improvements including the redevelopment of the Midland Railway Workshops, the establishment of WA Police (WAPOL) Communications Centre and the recent opening of the Midland Health Precinct (including a state-of-the-art St John of God hospital).

Investment in the area is continuing with construction already commenced on a Curtin University Medical campus, a Quest luxury apartment complex and a potential relocation of the existing train station creating stronger links between the health precinct, the WAPOL communications centre and Midland Gate.

The gateway to the Perth metro area for the eastern and northern rural communities, Midland prides itself on a mix of inner city and semi-rural living nestled between Perth’s premier wine region, the Swan Valley, and the Perth Hills.

Our community - the facts

  • The City of Swan is the largest local government area in metropolitan Perth, covering an area of 1,044 square kilometers.
  • Being located between WA's oldest wine region, the Swan Valley, and the Perth Hills the region enjoys tourism visitation of approximately two million visitors per year.
  • Midland is easily accessible to major transport corridors and key highways including the Great Eastern, Great Northern, Tonkin, Roe and Reid Highways, as well as the Midland passenger rail and freight rail lines.
  • 133,000 people choose to live in the City of Swan with population expected to grow to 192,000 by 2027.

 

 Meet our locals - Midland Gate's trade area by numbers

  • Midland Gate serves a geographically large trade area and draws regular shoppers from the northern areas of Ellenbrook and Bullsbrook, areas up to 70km to the east including Northam, Toodyay and York and areas south to Kalamunda and Forrestfield.  The Centre also enjoys high value visitation from the eastern and northern Wheatbelt rural areas.
  • Retail spend of $13,400 per resident across all retail categories.
  • Trade area population is currently 240,000 and is expected to grow by a further 24% to achieve 300,000 residents by 2025.
  • Families make up 42.8% of the Midland Gate trade area.
  • Midland Gate benefits from a broad mix of customers with a solid representation of affluent family segments (16.9%) and those with above average incomes (24.9%).

 

Data Sources:

  • Urbis – Midland Gate Market Report, February 2016
  • City of Swan website